Leveraging Social Media Strategies to Build Business

Scheduled Sessions

Prices

Member Rate:	$ N/A *
Non-Member Rate:	$ N/A *
* Including GST

Course overview

Websites and social media sites - like Facebook, Twitter and foursquare - can be incredibly powerful marketing tools for your organisation. But only when they’re used correctly. There are a number of common mistakes that reduce the effectiveness of online activity, and some mistakes that can actually harm your brand. This course will help you gain the knowledge you need to promote and develop your brand in the online community - and avoid the pitfalls.

Key benefits

You’ll gain exposure to new thinking around this fast moving media and how to use it to your advantage.

Who should attend

If you’re a senior manager or business owner who needs to understand how social media can effectively promote your brand and your products.

Qualification Pathway

Learning outcomes

Make your website and social media message reflect your product and your brand
Avoid the traps of websites and social media

Course content

What social media can do for you, and what it can’t
What’s involved in successfully managing social media
How to measure the effectiveness of your website and social messages

Assessment details

Australian Qualifications Framework level

Location

North Sydney
215 Pacific Highway
North Sydney NSW 2060
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Parramatta
Pollak Learning Alliance
Level 8
91 Phillip St
Parramatta NSW 2150
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Canberra
Level 3
Engineering House
11 National Circuit
Barton ACT 2600
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